price of leadership

Episode 183 - Gloria Riley - Leaders On Leadership

TLP Gloria Riley | Leadership


Leadership is a journey that shapes greatness from within. In this episode, we have Gloria Riley to discuss the depths of leadership. She explains the often-overlooked elements of loneliness, weariness, abandonment, and the critical component of vision that shapes true leadership. Explore the impact of burnout, the importance of self-awareness in overcoming feelings of abandonment, and the essence of finding clarity in one's vision and purpose. Gloria emphasizes the need for a pure heart and a servant leadership mentality in fulfilling these callings, drawing insights as well from her book, Imagine, Believe, and Prosper. Tune in now and learn how to become a true leader!

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Gloria Riley - Leaders on Leadership

Welcome to another episode where we pull back the curtain on leadership and talk with leaders of all ages and stages about what it takes to truly pay the price of leadership. My guest is the one, the only, the tremendous, Gloria Riley.

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Gloria, welcome.

Thank you so much for having me on your show. I am very honored to be here.

I'm so excited. Let me tell the audience a little bit about Tremendous Gloria. You guys know, especially Gloria, that was my mother's name. All Glorias are extra super tremendous. Gloria is a phenomenal, dynamic, and inspirational business owner. She's a coach, a speaker, and an author. We're going to talk about her book at the end of the episode.

She is devoted to self-development and assisting others as she works to partner with the Creator. It is nice to meet a sister in Christ too. Her motto is, “Growth and development of people is the principle calling of leadership.” Amen. You're at the right place. We can't wait to hear what you say. Welcome again.

Thank you so much. Thank you for that warm introduction.

You're welcome. I always like to tell our audience where we connected. She called me on our business line and started sharing that she's a brand new coach, she has written books, and she was looking for other books she had heard about on our website to share with her clients. We started going through this. The more we talked and recommended books, we found out the more things we had in common. I said, “Tremendous Gloria, would you please be on my show?” My sister got right on there, and here we are. It's amazing. When you're open to it, you never know who you're going to connect with.

Of all the things that Tremendous Leadership is about, it is leadership. We are students of leadership. We know that leaders are readers. Hence the beautiful combination of books and being a lifelong learner. My father gave a speech called The Price of Leadership many years ago. It was probably his most requested speech. In it, he said that there are four things that you're going to have to be committed to if you're going to truly be a leader and not just a leader in name only.

The first of those topics is loneliness. We've all heard the term, “It's lonely at the top,” or, “Heavy is the head that wears the crown.” Can you unpack what loneliness has looked like for you in your leadership journey and perhaps some words of wisdom that you could share with our audience if they might be in a season of loneliness?

As a leader, as a person, you are going to experience loneliness. What we do with that loneliness is turn that negative aspect of loneliness into something positive. I started off in the insurance and financial services industry. When I started off, it was mostly males in the industry. I started off as a supervisor for Allstate Insurance Company. Inside the corporate office, there is a mixture of males and females. When I decided to go into the field as a sales agent, it was mostly males. You have the training, and then they leave you to yourself.

As a leader, as a person you are going to experience loneliness as what we do with that loneliness turns that negative aspect of loneliness into something positive.

I always felt it was lonely because I always had to reach out for additional training, additional help, or to say, “I'm experiencing this situation. What's the best way to go about conquering this situation?” Whereas I saw other individuals come into the industry and they buddied up right away. They weren't like me having to extend my arms for assistance and help. I realized if there is such a thing as loneliness, I could either learn how to cope with it or suffer from it.

Loneliness, to me, is not positive. It's a negative. I know that negative vibrations don't come from above. They don't come from the Creator. I learned early on that if I wanted to move the needle about anything in life, I had to always find a way or find a crack somewhere in the ceiling to get out of that lonely space. That's what I did.

I normally would go to someone older than me to share with them what I was going through. Once they understood me and I understood them, so we began to communicate, collaborate, and share, they felt more comfortable with me to share information. It was so I didn't feel like I was on a lonely island by myself. No man's an island to himself.

When you experience loneliness, don't stay in that situation. Write down different strategies to get out of that situation and turn it into something positive. It is something that everyone experiences. There's no way of escaping it. It happens for a reason because it allows us to self-reflect, “What can I do better? How did I get into this situation? Why am I in this situation? Have others experienced this as well? What is the solution?”

As a leader, you learn how to solve problems. This was your personal problem and you were able to come out of it. That means that if you run across someone who's experiencing the same loneliness, you're able to assist them. You learn from presets and examples. You're the example. You don't have to stay lonely. It's something that everyone is going to experience, but always know there is an answer to loneliness. You have to reach out.

You talked about the ownership of it. You talked about the things that are from above, which are the gifts of the Spirit, joy, hope, and love. Loneliness is a self-imposed emotion. You may be physically alone because you're not aware of what you're supposed to be doing, but then take action and say, “I don't have to stay like this.” I love that you said that because so many times, we sit there and get more isolated.

People can't read our minds. It's up to you to go ask someone. I love that you talked about how then, you have the empathy that you can probably see other people struggling and say, “I've been there.” You can pick them up and help them. You had the self-efficacy to ask somebody for help, but a lot of people still struggle with that. If you are out there in a space of this, ask somebody and reach out. People, if they don't know what you're going through, may assume that you've got it already figured out. That's fabulous. I love that. It is true. It does happen to everybody, even the most popular, wild, successful people. It's going to hit you sooner or later, so have that strategy. Thank you for that.

The next thing he talked about was weariness. A lot of times, Charles was a humorist but very used to dealing with people. He ran his insurance industry too. He would say, “Tracey, in life, you're going to find some people that do way more than they are expected and a lot of people that do way less.” It's tiring because if everybody did what they were supposed to do, we would not get so rundown all the time, but that's the way it is. How do you combat weariness so you can stay at your top form for your children, business, coaching, writing, and everything?

I have found weariness several times in my life. I'm going to reflect back to the most recent time that I experienced it. It was burnout. Having my own insurance agency, trying to wear all the hats, and going through the daily routines of running a business, I found myself very burnt out. It almost turned into a depression. You have to realize that you're human and you can only take on so much stress, pressure, and responsibility. Everybody needs to be rejuvenated. You need to sit back, examine, and reflect on what you're going through and maybe why this is happening to you.

You talked about loneliness being an emotion. Weariness is an emotion too. When you feel this weariness coming upon you, you have to think, “Is this positive or negative? Is this a negative vibration or a positive vibration?” Mine was a negative vibration. Even my countenance had changed. I didn't smile as much as I normally do. I didn't exercise as much as I normally did. It affected every aspect of my body. I did not like the way that I felt so I wanted to change that situation immediately. I wanted to be able to talk about, “I’m burnt out.”

A lot of times, we see people who are depressed or wary, or they’re not themselves and we brush it off. We’re like, “They're going through this. Nevermind them. I don't have time for this. Call me later.” It's a serious emotion to be in. It's a serious situation that you have. You are asking for help. Burnout, to me in my situation, was a signal that I was doing too much. I had to restructure my business, get the assistance and direction that I needed, and change that situation so I didn't feel burnt out as much

It is being able to realize, “It's okay to feel burnt out, but now that you've had your pity party, what's next? How are we going to get on top of this? How are we going to change this around and go back to being the same you? We know that's not a fruit of the Spirit. We're supposed to experience joy and happiness.” If we go through a moment in time when we're not 100% ourselves or we're not displaying all the fruits of the Spirit, think about how you got to that state and then start working on the correction.

There is always a solution to a problem. We have to recognize it and recognize that is not the state that our Creator intended us to stay in. If it happens, think about it, pray about it, and design a plan or a strategy. If you need help, reach out for help and move on. There's so much work in this world that His children, God's children, need to accomplish on this earth.

We were destined to accomplish specific tasks, each one of us. Mine is different from yours. In order to accomplish those tasks, we have to be at the right vibration. We have to have the right Spirit and the right attitude. Light attracts light, so we have to be able to attract that light. That has to be in the very best possible situation, attitude, character, mindset, and influence financially, spiritually, and emotionally that we can possibly be in to help someone else.

We have to have the right spirit and the right attitude because light attracts light.

I love it when you hit that burnout and the restructure. This is so crucial. I hope everybody read what she dropped. It comes from 1 of 2 sources, your burnout and your weariness. Either you don't have the means, which means there's an external deficiency where you need the who or you need help, or you said it's resources or direction. That's an intrinsic piece. That means you don't have the clarity or the singularity of your vision or focus.

Weariness comes from either intrinsically you are not exactly clear on your meaning and purpose for God's highest and best use of you or, number two, you know it but you don't have the tools or resources to get it. When you dial that in, then you get that relentless energy, that indwelling, or that infusing stuff. You're with the right people externally and internally. I'm glad you hit on that. Burnout originates from 1 of 2 sources and you hit on both of those well. Thank you.

We talked about loneliness and weariness. The next part that he talked about was abandonment. A lot of times, we hear about one of the fears, and it is the fear of abandonment. I don't know if you're a pet owner, but I'm in rescue, so abandonment has a very negative connotation. Charles was like, “I'm talking about abandoning what you like and want to think about in favor of what you ought and need to.”

If left to our own self-serving devices, I may not get out of bed and stay in my jammies all day, and think about nonsense. Abandonment is stopping the waste of time because your time is precious and life is fleeting. We only have a certain amount of moments. That was his focus, this hyper abandonment of all things for the best and the purest. Since you have a lot of different plates and a lot of different hats you wear, how do you abandon the things that are maybe good but not the great that Gloria needs to be focusing on?

That’s another good character there too. I love the recap that you did on weariness. When I was thinking about abandonment, I was thinking about self-awareness and understanding my purpose in life. A lot of times, if you look at abandonment, it can come from a lot of different sources. Initially, when I thought about this, I thought, “I could have felt abandoned when I was three and a half years old.” I was raised by my mother's oldest sister. I was separated from my mom and my family in South Carolina and moved to Seattle, Washington. I was raised by my aunt and her husband. I could have felt abandoned that no one loved me, but look at God. God put me in a family that nurtured me to be the woman that I am.

When I look at any type of abandonment or being forsaken, I see a light. I know it sounds supernatural, but I always see a light. At the early age of three, I knew that I was a child of God. I always saw the light that there was always something better for me, so I always wanted greater. I know there was better, but for some reason, deep down inside, I always reached for greater. I always wanted the greater.

When I experience some type of rejection or abandonment or there's no clarity, self-direction, or self-awareness, I meditate, practice yoga, and practice self-affirmations, the self-confidence formula. I love to read. Those types of things bring me back. They center me into who I am and why I am here on this earth. I understand my purpose.

When you're self-aware, you know that you’re destined for greatness and you know who you are. There is clarity. There's no reason to feel abandoned. You set your trajectory because you have completed your annual report, which is your annual report of what you are going to accomplish for the next twelve months. You have priorities, strategies, goals, and action steps. Every month, you go back to review, “What am I to accomplish in January?” Check that off. In February, you’re like, “What did I complete in January?” You don't have the time to feel abandoned. You have a blueprint. You have a track record.

You must understand why you were created. Once you realize why you were created and what you were created to do, then you minister to those individuals. It's a two-way street. My work is to partner with God. I'm His hands, feet, and mind on this earth. When I can go to bed at night knowing I've done all I was commissioned and appointed to do, then there is no room to feel abandoned. I am fulfilled by what I accomplished that day.

You remind me so much of Charles. I can't wait for you to meet him in Heaven because he, too, was abandoned by his mother at a very young age as well as his four brothers and sisters after him. He would always tell me, “I need to not try and reimagine the past. It is what it is.” In Christ, all that's gone. Joan Anderson, who was the interview before this, talked about the one thing that everybody has to understand in the beginning, and that's their origin. That means we're all creatures. What's our origin?

When you're a creature and you’re created or you evolved, you think that you're your own origin, which I don't understand how you could create yourself, but neither here nor there. You go back to the Creator. When you realize, “I am His and created for Him,” that gives you that grounding because He was abandoned too, but He was a new creature. Talk about life insurance. He even had a policy called the eternal life insurance policy. He'd sell you a whole term life, but then He'd sell you eternal life because that would pick up where the other stuff would let off. That was His thing, like you, “How can I feel abandoned when I've been claimed?”

I love that you talk about that rooting, that grounding, or that sense of origin that gives you the meaning and fulfillment on which then, you can have your blueprint. You stop sucking your thumb and thinking, “Woe is me.” Woe is everybody. Look at Joseph or the greats in the Bible that went through their abandonment. It is what it is, but we don't have to stay in that space. Thank you for that take on abandonment which I had not heard before.

That's great. I thought of it literally, but when you asked me the question, I thought about it in a different way. My mother did the best she could do. She felt she was making the best decision for me, her daughter. It was the best decision.

For my dad, it was too.  It’s one of those things that you have to recognize. You did talk about abandonment and that you abandoned that feeling of, “Nobody loves me.” You could have carried that. There are still people with healthy two-family houses that still carry stuff. It's like, “Stop. They did the best they could or they were completely demonic and evil. That's neither here nor there. Right now, this is where you are.”

That's what we're talking about. We all fail each other all the time. Even the best parents are still horrible parents because that's the nature of sin and the fall of man. You did talk about abandonment in the sense that could have been the grudge or the bone of contention that made you so angry that you never found the love of Christ and you were out of sorts your whole life and mad.

That is so true.

I love that you peeled that back. We could go on and on about it. It touched me because I remember Dad talking to me about that. I was like, “I can't imagine that.” He was like, “You have a choice. You can abandon those feelings of hostility and anger. You can stop looking at other kids and realizing, “They all came from two-family households,” or back then, a lot of them did, “Why not me?” It's a ridiculous question. The verse is always what man intended for evil, God intended for good. Whatever else you went through, you don't have to harbor that. Thank you so much

Lastly, vision. I would always screw up with a lot of visionary people. I'm like, “They must have a chip in their brain to let them see things. They are amazing, influential, godly, and ethical.” Although my dad was like, “Vision is seeing what needs to be done and then doing it.” He had this very pragmatic tactical aspect to it. Strategic thinking is great, but without tactical planning and execution, it's esoteric. Can you share with us, especially as a coach, how you craft a vision for yourself or how you see a vision in our lives as a leader and some words of wisdom that you would give to us on that topic?

I see vision as your dad said that he sees something that needs to be done and he does it. I'll add this personal statement with you on how I see vision not all the time but for a majority of the time. I could be driving or I can be in the shower, or I can be walking my dog. I can be doing something completely unscheduled and a vision can come to me. I can see what I want to implement. I can see my next project or goal. When it happened, I wouldn't give it all the credit I needed to give it. I was thinking, “The wind is blowing. A vision that's coming to me is not significant.” As I started getting older, I realized it was a vision from above and it was very significant, so then I started implementing those visions.

Case in point, a few years ago, I had a vision to have a conference. In September 2023, I had a conference called the Wealth Legacy Retreat here in Atlanta. We talked about accumulating wealth and all the aspects of it, which were the legal part of it, the financial part of it, the health part of it, and the spiritual part of it, and brought it together. That was a vision that I received a few years ago. I worked on it until I was able to manifest it. When we are given the vision, then the task is to share that vision. You must be a good communicator to share that vision with others, and then as a collaborative body, you bring the vision to pass. I wanted to share that with you.

TLP Gloria Riley | Leadership

Leadership: The task is to share that vision. So, you must be a good communicator to share that Vision with others.

A lot of times, visions come to us when we're asleep. When we're asleep, the visions come, and then you wake up like, “Why did I think about that?” What I normally do is journal a lot. When I have a vision, I  journal it. It's day 1 or day 2. I have two journals. There's a writing journal and a gratitude journal. I have one journal that's dedicated to gratification or gratitude. I’d be like, “I'm grateful today that I'm on the show with Dr. Jones.”

Vision, I believe, is so critical because you see it in different arenas. This is going to sound quirky again, but on Christmas night, everybody went to bed to wake up the next morning. I had a dream and was quiet about it. I didn't share it with anybody. In the dream, it's death two times. I didn't share it with my spouse, my family members, or anyone.

I received a text message that someone in my family had passed. In the past, I've seen a silhouette of death. I have dreamt about death. This one was an audible vision. I've also seen the picturesque vision as well. When we talk about vision, to me, there's a spiritual side of vision and then, for lack of a better word, a marketplace for vision. Vision is given to those that the Creator can entrust that will see the vision through no matter the results. It is like, “If I trust you to do what I've asked you or called you to do, will you complete the vision?”

At the conference, one lady came up to me. She was crying when she said this to me. When she came up, her eyes weren't filled with water, but when she got there talking, it was, and mine was tearing down too. She says, “I want to thank you for completing the vision.” That meant so much to me. It was like someone had given me $1 million because I was faithful in completing the vision that God had given me. He gave it to me years ago. I fought with it. I had to make sure everything was right.

You have to be willing to receive the vision, implement the vision, and see it through. If God can trust you with a little, He can trust you with more. Sometimes, they're scary because then, you go back to the spiritual vision. Hearing death while you're sleeping two times is scary. I didn't share it with anyone. Seeing as you’re driving a car a silhouette of death is scary as well.

The Lord, and I believe this is in the word of God, will entrust those that He knows are His children of God. He will only give to those who have an intimate relationship that He can trust to give certain visions to. You don't have to be perfect, but the Lord wants to know that you have a pure heart. You're not accomplishing these visions so you can prosper. You are acting in a servant leadership role with a responsibility to accomplish those visions.

You don't have to be perfect. But the Lord wants to know that you have a pure heart and you're not you're not accomplishing these Visions just so you can prosper. You are acting in a servant leadership role.

I love that you hit on the basis of vision. A lot of people quote, “All things work together for good work,” but you're forgetting the other part. If you love God, then you're His child. A lot of people are like, “I love God.” I'm like, “You're not.” They are called according to his purpose. I love that you brought out that vision is not a true vision from above. We know there are a lot of demonic visions going on in the prince of the world unless God has authored it. If God hasn't authored this vision, He's not obligated to finish it. If He gives it to you and He knows that you are a willing soldier and will do the work as you did, there's going to be no stopping it.

I'm so glad you brought that up because everything's like, “It's an idea from God.” Are you prepared for it? I'm sure when you got that vision, it was because He knew, and He's omniscient so He already knows, that you had been preparing your whole life for this. It's not something that you sat up one day and said, “I feel like doing this.” It's not Willy-nilly. It’s perpetual. You were a baby and then you were an adolescent. You’re a young woman, and then you’re a warrior woman in Christ grounded in the financial industry and able to rightly divide the word of truth and the word of wealth. That's when it comes together.

Wonderfully said.

I love it. I love that you brought up what vision is because a lot of times, it’s like, “When does it come for me?” You're so right without our creator, we're integrators. We're executors. He already made everything that ever was and it's all His anyway. Let’s be good stewards of the talents we're given and let Him do the rest.  Thank you.

Thank you.

This is like C.S. Lewis stuff. I got to go back and chew on it a couple of times to get the good stuff out of it.

I love C.S. Lewis.

We talked about loneliness, weariness, abandonment, and vision. Is there anything else that you would like to share with our audience as far as anything else leadership you'd like to share with them? Also, I would like you to share about your book too.

I know that regarding leadership, there are so many distractions vying for our time in terms of who's a leader, who's an influencer, or who's doing what. We need to stay focused on true leadership. True leadership doesn't ask for a pat on the back. We want to move a person from where they are to where we see they can be. We can see their journey and their destination before they can even see it.

True leadership is iron sharpening iron and helping that person get to their greatness. I did want to mention that about truth leadership and keeping your eye on the ball. What I mean is staying in tune with the spiritual awakening of our spiritual destiny. That will guide us to the type of leader and the type of leadership that we need to share and spread to the world.

TLP Gloria Riley | Leadership

Leadership: True leadership is iron sharpening iron.

TLP Gloria Riley | Leadership

Imagine, Believe & Prosper(R): A Guide To Financial Success

I am a second-time author. I haven't written as many books as you have, but I have written a book and it's on Amazon. It's called IMAGINE, BELIEVE, & PROSPER. The name came to me as a vision. I have trademarked the name because it means that much to me. That's my mantra. If you can imagine, you can see it. You can imagine it. You can believe it before you receive it. Your desires will come to pass and you will prosper. That's the name of the book. It's a guide to financial success. It's available on my website at GloriaRiley.com. It's also available on Amazon. If you would read it and write a review, I would appreciate it a lot. It's a guide that can help any and everybody.

There are a lot of changes coming into the financial services arena. We know that. There are a lot of changes coming to the banking system, cryptocurrency, Bitcoin, digital currency, housing market, life insurance, homeowners insurance, and mortgages. There are a lot of changes coming down the pike. God wants us to be great stewards of what He has given us.

Education is a continuous curriculum or a continuous journey that we need to always pursue and stay on top of. We need to continue being good stewards of what we have. Once we do that, then we're able to bless others. I hope you will pick up the book. It's not too late. You can send out a belated Christmas gift or share it with friends and leave a message for me on my website about what you thought of the book.

I love it.

I'm so excited about that. I'm a coach, an author, and a speaker, and I run an insurance agency. God will design you in such a way that you're able to fulfill everything that He has predestined you to do. I thank God that everything that I touch is intertwined with financial literacy. It is making sure that we understand the times that we're living in, that we are good stewards of our resources, and that we take care of the loved ones that we brought into this world and the loved ones that we communicate and connect with all the time. Iron sharpens iron.

A lot of people are having difficult times in this recession with the high economy. They need encouragement. Someone may not ever hear my voice, but thank you. Here, they will read what I have to say. Even the lost children are still children of God. They're lost but they're still created by God. They say, “A voice of a stranger they will not obey.” We need to share the good news of the gospel that God loves you. He will provide for you and will give you the resources that you need so that you can live a godly life.

It all starts with that. Otherwise, you could give everybody $1 billion and it would make things worse without that awareness or without knowing it. Bless your heart. Thank you. If you're looking for a coach, we want you to stay in touch with her. To our audience, this brings us to the end of another one of our tremendous, robust, rich, informative, and inspiring discussions. Thank you so much for tuning in.

If you like what you’ve read, please be sure and hit the subscribe button. Share it with a friend who may need to know how to pay the price of leadership and be encouraged that if they're going through loneliness, weariness, abandonment, and vision, they're doing it right. There are leaders like us that are here to put their arms around them. If you'd leave us the honor of a five-star review, that lets other people know the kind of caliber of content that you're reading. Please also connect with Tremendous Gloria. Thank you again so much for sharing with us. Such a blessing.

Thank you. It was an honor. I've enjoyed it so much. I love the work that you're doing. I commend you. May God continue to bless you. It's been a phenomenal time here with you. I've enjoyed it so much.

I look forward to maybe even doing a conference together. That would truly be tremendous, wouldn't it?

Yes, it would be.

TLP Gloria Riley | Leadership

Leadership: You're going to be the same person five years from now that you are today except for two things: the people you meet and the books you read.

To our audience out there, always remember you're going to be the same person five years from now except for two things, the people you meet and the books you read, so make sure they are both tremendous. Thanks so much for paying the price of leadership. Have a tremendous rest of your day. Bye.

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About Gloria Riley

TLP Gloria Riley | Leadership

Gloria Riley is a phenomenal, dynamic, inspirational business owner, coach, speaker, and author. She is devoted to self-development and assisting others as she works to partner with the Creator. Her motto is "Growth and development of people is the principle calling of leadership".

Episode 170 - Mike Capuzzi - Leaders On Leadership


True leadership isn't defined by titles; it's about unleashing your influence, distilling wisdom into bite-sized impact, and leaving an indelible mark of positive change. In this episode, we have the remarkable Mike Capuzzi, author, nonfiction book coach, and short book publisher, to touch on essential topics that every leader can relate to. He discusses how to overcome challenges like loneliness, weariness, and abandonment while fostering a strong sense of vision that propels you forward. But more than that, Mike also uncovers the magic of short books by touching on the power of brevity and its unmatched ability to capture attention in a world full of distractions. He reveals his "magic kit" – a trio of short books on topics like gratitude, working together, and more – available exclusively for our listeners. Join us and learn how to leverage your unique experiences and stories to inspire change!

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Watch the episode here

Listen to the podcast here

Mike Capuzzi - Leaders On Leadership

I have a tremendous guest Mike Capuzzi. I connected with Mike, Jeff and Lancaster had me on the Lancaster podcast. As soon as it was done, just like what wonderful and tremendous people do, it's all about the people you meet. We're going to talk about the book she read. He connected me with Mike. Mike, welcome.

Tracey, thank you very much. You are an awesome guest. You are a tremendous guest on my podcast a few weeks back, and I don't say that lightly. I texted Jeff afterward. I said, “Thank you. That was a great interview.”

That's what we do here with our tremendous tribe. We pay it forward and introduce other tremendous people. For our audience, I want to tell you a little bit about Mike Capuzzi. He's an author, a nonfiction book coach, and a short book publisher for business owners, entrepreneurs, and CEOs looking to leverage the power of being a short helpful book author. Are you beginning to see the connection between us?

Since 1998, Mike has helped thousands of business owners market their businesses smarter. Bite-Sized Books is his book publishing company, founded on his proven formula for creating short helpful books, he calls them Shooks, for business owners, entrepreneurs, and corporate leaders.

Shooks are the ideal type of book to publish because they're easy and fast to create. It can be read in about an hour and offer helpful ways for readers to connect with the author. At the end of this episode, we're going to talk more about this. Mike is also the author of nineteen books, including two international Amazon number-one bestsellers, The 100-Page Book and The Magic of Short Books. He's also the host of the Author Factor podcast, where he interviews business owners and authors, and shares his best tips, wisdom, and insights on how they write and leverage a nonfiction book in their businesses. Mike, I'm so excited to have you share with our guests.

I'm looking forward to this. Thank you very much.

You're welcome. My father wrote the book Life is Tremendous. He gave a speech called The Price of Leadership, probably one of the most listened to, recorded, and downloaded speeches. In it, he gets to the heart and the grit of leadership. He talks about the price of leadership and there are going to be four things that you as a leader are going to have to be paying to be a leader and not a leader in name only.

The first one he says is loneliness. We've all grown up here in that. It's lonely at the top and heavy is the head that wears the crown. Mike, can you talk to our audience about what loneliness has looked like in your journey as a leader or maybe a time you were in it? What recommendation or resources you would give to one of our listeners who perhaps is in that season right now?

First of all, it was your father's book that I have. It's a tremendous short book, Life is Tremendous. If you recall, I bought boxes of those books 10 or 15 years ago. I used them as business gifts when I first learned about it. You guys are also in Pennsylvania. That's where I'm located. I thought that was cool. Your father's book Life is Tremendous is a great example of a short helpful book.

Specifically to your question, honestly, I'm an introvert. Loneliness is not a big deal to me but I understand what it means in a bigger context. I thrive as an introvert, getting energy from being alone and being quiet and stuff like that versus being proud. In the context of what your dad was sharing and what you're talking about here, maybe isolation would be a better word that I would use these days. We know it's very easy as a business owner or as a corporate leader to be isolated and to shut yourself out of opportunities to brainstorm and network with other people, or hear other people's opinions, whether you think you have it all or you know it all or for whatever reason, location or whatever.

It's a dangerous trap. Being an introvert, I can find myself like, “I can do this alone. I can do it alone.” I can't believe I'm going to say this but now, when I need some feedback, I go to chatGPT and ask it a question like, “What do you think of this idea?” This is the question we asked one of my inner circle friends, but now with the technology, it is so simple to do that. It's something to be aware of when you're in that spot.

In a business context, it hasn't been a bigger deal. Personally, I've had instances in my life. The biggest challenge is like working through that and realizing it's hard. It's like having to go workout when you don't feel like working out. You have to force yourself to either reach out, open yourself up, or seek out someone that can help you, and be open to that. In the business context, one of the most powerful things we can talk about it more is having your inner circle, your own Mastermind group, someone you can text on the phone or pick up on the phone and say, “I need some help. I need some feedback. I am struggling with this,” whatever it might be. To me, that is key to that factor of loneliness.

Leadership: You have to force yourself to reach out, open yourself up, and seek out someone that can help you.

You said another word could be isolation. Loneliness is not always bad. There are times when we need to unchart or be in the quiet and stuff. I love that you brought that up. Each of these terms is amoral. It's neither good nor bad. There's a good loneliness and a bad loneliness. Isolation is always a bad loneliness because that's not how when are in the creative space and need help. We're meant to do a cord of three strands. It is not easily broken. I love that you share that. For all our introverts out there that are using chatGPT, that is so funny. I hadn't even thought about that.

It's a friend. It can be a real crutch or whatever. When you're brainstorming an idea or creative idea, I'm all about that. I was brainstorming a new idea and I needed some data and some feedback on some of the ideas. It's scarily amazing how good some of that stuff is.

Even Google, we’re researching that part. I want to pull all the data, but that's your best friend. There are a lot of scary science fiction movies out there like this where all of a sudden, I look at you and I'm like, “What would you do with Mike? Where did he go?” We’ll use the good side of technology and not the bad side of things. I love it. Thanks for unpacking that.

The next topic he talked about is weariness. It's a lot running a business, having a family, taking care of elderly parents, seeing loved one's crossover, and staying the visionary because you're running an entity. You have all those authors looking to you and saying, “How do I take this book to the next level?” How do you combat weariness?

We could spend an hour talking about that. If you're a person of faith, that is a foundation that you can always go back to and lean on that. I would also say all of us have an opportunity to up our personal health. Any of us do. I don't care if you're a world-class athlete or not. There are things we can do, and I've gotten very serious personally. I’m coming up on three years.

All of us have an opportunity to up our personal health.

In the last few years, coming up in November of 2020 when I went in for a physical. I got some not-horrible stuff but just some blood work that my doctor was like, “This is not looking good.” I finally start to get serious about it and research and understand what those numbers could mean, knowing that heart disease and stuff like that is in my family. Since November 2020, I've missed walking my daily multiple-mile walk by maybe 3 or 4 days, which I never thought I could do.

I had a friend of mine that used to walk every day. I was like, “How do you do that?” Now I'm in that mode but I've gotten serious. I always knew about it. We know we should be doing X, Y, and Z. We know we shouldn't be eating X, Y, and Z and eating A, B, and C. Again, it's the loneliness isolation factor. Sometimes you got to draw a line in the sand and say, “Enough is enough.” I hope that the path I'm on now as far as my health is staying healthy and focusing on that. I hope I can be consistent with that because that's a big challenge.

Weariness for me, if I'm physically feeling good. It doesn't mean you won't become weary. God has given us a lot of natural abilities like sleep. Food is medicine. I believe all this. I believe so much of that can have a huge impact on how you feel, specifically weariness. I'm not sure if that's what you're thinking.

The weariness of the soul, you hit on with loneliness. That's where your Mastermind group comes in and ministers to you, but we're still flesh and blood. We're mere mortals and we have the death clock. Sorry, I know it's motivational but the minute you're born, it's a point under one each of us to die. I love that you talk about it. You mentioned the word crutch. I heard this in a sermon while I always driving to work. They said, "People say, 'your faith is a crutch.'" He goes, "It's not a crutch. It's a hospital." I love that because that gives you.

The Bible is pretty clear about gluttony and overindulgence in certain things and health. We don't worship it but in the same token, we want to run the race strong. You can't do that if you're not physically strong. I reclaimed my health about five years ago. I saw Joyce Meyer in Hershey. I think she’s 80 now and she was pushing 75. She stood up on stage, and she had lost 20 pounds. She looked phenomenal. She's like, “I got a coach. If I'm going to finish the race strong, I got to take care of the shell.” I'm like, “There you have it.”

That's incredible but isn't it interesting? You said it. We know sugar is bad. We know you have to exercise and burn more than you take in like a bank account. You have to put in more than you take out. Otherwise, you're bankrupt. How did I gain weight? It's a scientific formula, but isn't it funny that it takes something where we finally then go, “Time to take action?”

Scarily enough, a majority of people, even when they get those wake-up calls, come on. We're not going to go down any rabbit holes here but there has been wake-up call after wake-up, whether it's in the world or personal. What I find amazing my dad is 81 and in good health. He lives in Florida and we talk several times a week. He was a college professor and a very contrarian type. Not a typical academic but regardless, we have these deep conversations about why humans are so good at not the things they ought to be doing and consciously doing that. It's a very interesting thought when you think about it.

I love that. That's cool. You said, contrarian. That's one of my favorite books. Steven Sample was the 10th president of USC. The Contrarian’s Guide to Leadership, I wonder if your dad read that. It's very much the same thing. We got free will and we're intrinsically self-oriented. The spirit is willing but the flesh is weak. When your body is craving or telling you these things, you've got to master that old flesh side that rears up.

The Contrarian's Guide to Leadership by Steven B. Sample

Speaking of which, we talk about abandonment. I'm in pet rescue and helping people over the fear of abandonment. Abandonment gets a bad name, abandoning pets and abandoning your marriage. My father talked about abandonment as more of a focus and a pruning, instead of what you like and want to think about or eat, you do what you ought and need to think about.

As you said, "I never thought I could walk." You do it one day at a time. With all the great ideas out there in publishing and I'm sure you get ten million people a year to call you and say, "What about this?" You're looking at stuff and going, "What about this?" How do you stay abandoned and focused on what you need so you can get the best value for your precious time and business?

I'm pretty good at that. I do believe I am very good at discerning where I should be spending my time and how I should be investing my time. You and I were talking before we hit record. As you get older, you get even more mature and wiser about these things. I have two daughters that are getting ready to graduate college. I try to teach them about trying to understand what's important and what's not.

At that age, young twenties, they're still not getting it as much as I wish they were. There's a focus on stuff that's probably distracting, to say the least. It comes down to what's important to you and what the big picture looks like. For our clients, I have a motto for a book publishing business. It's always about serving the reader. If I can help my clients serve the readers and I can help my clients by serving them, it sounds cliché but that mindset of service and putting that first, before the almighty dollar and before how we're going to make money and all this other stuff, which is important. I'm not denying that. When you have certain mindsets, principles, beliefs, and non-negotiables, it makes that idea of abandonment and what's important and what's not much easier.

For a book publishing business, it's always about serving the reader.

It's such an important topic. You said it's so good discerning where you should be spending your time and money. That's the one thing then people go, "That's not happening." I'm like, "Where are you spending your time? Who are you having conversations with? What are you reading?" “Nothing.” I go, "That spells nothing." Charles would say that. He's like, "Nothing works unless you work it." You got to get really clear on what that is. I remember when I was twenty as a young woman, they'll get there.

They're on the path. It's just like your father and mother.

Thank God I had the military. I tell people, “If I didn't have the military when I was young. I'd be living in a van down by the river. I'm not kidding.” There's always a military. It works for a lot of us. Thank you for sharing that on discernment and I love that. It gets down to two words. What's important?

People will say, “This is important to me.” I'm like, “Where are you spending your time?” “On something else.” I'm like, “You’re telling yourself a lie. That is not important to you.” The proof is in the pudding. The last one is vision. Vision is a beautiful thing. It's got this future aspect. It's highly integrated with leadership. It's the why?

My father was a contrarian. He was very pragmatic. He would always say, “Vision is you don't have to go up to the mountain or be like Nostradamus. Vision is seeing what needs to be done, so this sight, and then doing it. There's what you want to attract yourself but also this beautiful action, strategy, and tactics. How do you vision cast? How do you set the stage for what's nice next for your business? You've been here since 1998, which is phenomenal. How do you forecast what's coming up next for Mike Capuzzi in Bite-Sized Books?

The first thing is probably being healthy. Therefore, the brain is hopefully being optimized. Your health is there, and I was always healthy. I've gotten better at it. I've been blessed in that respect. Thank God, no major issues. It's like a car. If you put crappy gas in the car, it’s going to run crappy. If you put good fuel, it runs better. That's foundational.

You and I talked about this on my podcast. I'm a voracious reader at 5 years old and at 50-something, I'm still a voracious reader. I like to think that input from a lot of different people is very helpful to not only learning new things but being reminded, encouraged, and motivated. I'm also a big fan of quiet time and creative thinking time. It’s like you're saying, “I don't go off.” I'd like to eventually go off into the wilderness.

Leadership: Input from a lot of different people is very helpful to not only learning new things but just being reminded, encouraged, and motivated.

I'm very good about being very proactive about being quiet, typically outside, oftentimes, with my dog next to me and letting it happen. Letting the brain flow. By the way, I moved it because I was cleaning up my desk. I am old school, pen and paper. I've got a clipboard I use. I take outside with me this newest idea that I've been thinking about, the one I was saying about with chatGPT.

My wife and daughters were moving back up. My daughters are at Penn State, so they're getting ready to move into a new apartment. I had 24 hours by myself and my notes are right over here because it's important, at least for me, to have that quiet time where I can think and visualize like, “What does this look like?” Typically, it doesn't all come at that moment. Can I share a real quick story?

Please.

I sent you a box of our books. This is a very cool story just to exemplify this. This is no lie. I forget the exact date June 30th or July 1st of 2022. A good friend of mine and I had this conversation. He is pretty proactive about trying to make the country back on a good path. I'll leave it at that and he's doing a lot, and I'm very motivated by what he does.

I got on a phone call with him to say, “This is awesome what you're doing. What can I do?” I'm not an outspoken person. I'm not going to be out there banging. I'm not that. He said, “You have a platform. You help others and bring people books.” This was right before July 4th, 2022. I had this thing in my feeling. I remember sitting outside that day with my dog. This idea came to me for a new book and more of a compilation book, where I'm bringing on what turned out to be thirteen military veterans. I mentioned this to you.

This idea came to me on July 4th, just a quiet and peaceful time outside. Here's the chill part and you probably know this, where you live in Pennsylvania. I'm sitting here thinking, "Is this a good idea?" My wife was even outside with me. I'm like, "This idea of a book called I Love America. I'm thinking I'm going to feature people who have this love for America and want it to be a better place and all that.” A Bald Eagle flew over my house. I swear. I'm in Southeastern Pennsylvania. Bald eagles are not common but they're there. I'm trying to get my phone. You talk about a sign from God or above. As soon as I saw that and had I not been out there in this mode. On Veterans Day, which was November, and a couple of months later, I Love America, the first book came out.

I love that confirmation but you got to be quiet and watching. Sometimes we're so noisy with their self-thought about, “I got to figure it out.” Let it come to you, the creativity and the confirmation, and stop blocking your creativity and blessing pipeline. That is awesome.

It doesn’t always happen that way. I wrote about it in the book. It's in the book. I'm like, “This is for me.”

It doesn't always happen that way because we're not meant to be doing everything. The little bits that you get told to do, then you go and do that. Who knows? We may not write as much as John Maxwell or C.S. Lewis but that's okay. Every now and then, if we put something out there for people to digest, we’re doing our part to add to the collective body of wisdom. I love that. We talked about loneliness, weariness, abandonment, and vision. Bonus points for vision casting with your dog. For our audience, I think you know how I feel about this. When you put God, nature, and dogs together, get ready. It's like the trifecta.

How cool is that?

I don't want to get cat hate.

Maybe.

I have three cats too. Don't send me any nasty emails. I love my cats. I have one right here now. They just listen. They're just looking at me. Loneliness, weariness, abandonment, and vision. Mike, what else? is there anything else? We talked a lot about leadership, things you've gone through, things you've changed, and the impetus for change. Is there anything else that we have not touched on?

Here's what I came up with. It’s very applicable. It's pretty mature to share where I'm going with this. I wrote down two words relative to something new I want to work on. It's very applicable to this conversation and a word of encouragement for the audience. The two words were influence and impact. I've focused in the last five years primarily almost 100% of my time on using books. That type of media is a way to allow business owners, entrepreneurs, and corporate leaders to share their influence and impact it.

It goes even beyond that. I would say for a lot of people tuning in, especially if you are at a season in your life where maybe most of it is in the rearview mirror. You haven't necessarily shared what you've done and what you can do. There are people out there that would love to hear and read, whatever it might be.

I would have encouraged people to think about that. It's not necessarily about making money or business. There's so much wisdom and things that all of us have done that maybe it's technical. I help people write books. That's a technical thing. Maybe it's about beating cancer or whatever. I worked with a doctor who helps people with osteoporosis. Whatever it might be. I would encourage you, if you feel like it's there and you haven't ever done a book, to talk to Tracey or me. Share that. Share it. It's cool.

It is. Charles would say that. We talked about that in the show, “You're the only one that's been through this. You are a genius in something in your life because only you went through it.” To not share that is selfish. You were put to go through it, not to break you down and strengthen you, but so you can be an encouragement to other people.

All those books people are writing these books. There's a reason people write books and a reason people love digesting books. You grew up loving books. I grew up reading to earn money and on a need to know but you can cultivate a love of reading later in life, just like picking up golf or going to skydive. I published a gentleman's book that was 92. It's never too late to hone this skill and your appetite.

If people don't love reading, it's because they haven't been open to it. It's like when people scoff at the Bible, I'm like, “Have you ever read it or looked at it?” “No, but I've heard.” You can judge anything you want but if you say that to me, what does that even matter to you? There are so many books out there. The Wisdom of the Ages is out there. As you said, I would encourage it.

Everything is out there. Everything has been written. There's new technology or something that has, but as far as the fundamental stuff, it's there. That's why your dad's book was such a great resource for me years ago because I love to read. There are times when a short book makes so much sense and there's a lot of very powerful short books.

I 100% agree with you. The other thing I would share and you know this as well as I do. When you put a book out there, for example, 99 out of 100 times, you will never know how it impacts someone. You don't know that. One percent of the people will leave a review on Amazon or write you an email or something but I can guarantee the numbers are much bigger.

When you put a book out there, 99 out of 100 times, you will never know how it impacts someone.

I'm always blown away on my podcast when I'm interviewing people and I don't know somebody. They get on and say, “Mike, your book inspires me to do something like this.” That's happened so many times. I didn't know that. I would say think about that because it's not about the reviews, although they’re nice. You're helping people and you don't even realize you're helping people.

The seminal people took 50 years plus. When you pull up Aristotle or Aesop's Fables or the greats from so many years ago, you're like, "Look at this. It's like I know them." If they hadn't taken the time to write it down, the Bible is the number one bestseller of all time. If his apostles and disciples, if Matthew, Mark, Luke, and all the prophets in the Old Testament had not taken the time to write it down, what would we have?

The storytelling is beautiful but why not do both? Take your stories and write them down because you may not be around to tell that story or you may get canceled and you don't get to tell yours and anything. A book can be given out there. You talk about handing books out to business people and entrepreneurs. Charles would say, "Don't get people your business card because they'll throw it away. Give them a little book because they're not going to forget that." There you are with the little book. Mike, how do people get a hold of you? I hope we've inspired some of our business leaders. You've done so much. Time to get your little book out.

Thank you. Our publishing business is Bite-SizedBooks.com but with you're blessing, I'm going to offer your audience a gift to read three of my short books, The Magic of Short Books, which has been an Amazon number one bestseller off and on for the last three years, The Magic of Working Together and The Magic of Gratitude. These are three little short books that your audience can grab digitally so they're up online hidden if they go to my primary site which is MikeCapuzzi.com/magic. I call it my Magic Kit. They can grab those three books.

The Magic of Short Books: Discover a Unique & Different Kind of Book to Attract Your Ideal Customer by Mike Capuzzi

I love this because sometimes people go, “A short book, that makes me look less than.” I'm like, “No.” You can write 500 other books but get this first. It's like getting in your PhD. Write something and get it done, then you can get twenty more and write 700-page dissertations. Just get it done. What is the stats? I told you this in the show, 72% of the people don't make it past page 50. Bite-Sized Books is the answer.

I believe so. This doctor who's an osteoporosis surgeon got his short book done. He's like, “My colleagues are telling me I need to write the big book.” I said, “Rather than write this big book that no one is going to read, write 4 or 5 shorter books.” As soon as I said that, he was like, “That's the way to do it.”

For our audience out there, when people say, “No, write this,” look at them and say, “How many books have you published?” I'm like, “I'm just going to go with the people that have published and listen to them.” As you said, they're quick, easy, and affordable to print. They're very affordable. It's no different than putting in your little marketing piece, but it's a meaty marketing piece that can change somebody's life. It’s a big deal.

Mike, I can't thank you enough for being here and sharing with us. I love what you're doing. I love that you're close. I look forward to many more. I love the influence and impact sessions with you. I want to thank you for sharing what you did in leadership. It greatly helped me and inspired me. I know you did to our audience too.

Thank you very much. You were a great guest, so I'm glad. Hopefully, it was able to meet halfway there.

You're welcome. To our tremendous tribe out there, thank you so much for being part of everything that we're doing. We couldn't do it without you. If you like this episode, please be sure and hit the like and subscribe button. We'd be honored if you would leave us a review. Also, make sure you connect with Mike Capuzzi. The purpose of this is not just to tune in but also to connect and have valuable resources.

Never forget, as my father said, “You'll be the same person five years from now that you are today except for two things, the people you meet and the books you read.” You just met the tremendous Mike and he gave us some tremendous book. You can go to his site and download three of them, so you'll be triple tremendous. Everybody, thanks so much again. Keep on paying the price of leadership. We're right there with you.

Important Links

About Mike Capuzzi

Mike Capuzzi is an author, nonfiction book coach and short book publisher for business owners, entrepreneurs and CEOs looking to leverage the power of being a short, helpful book author.

Since 1998, Mike has helped thousands of business owners market their business smarter. Bite Sized Books is his book publishing company, founded on his proven formula for creating short, helpful books (shooks™) for business owners, entrepreneurs and corporate leaders. Shooks are the ideal type of book to publish because they are easy and fast to create, can be read in about an hour and offer helpful ways for readers to connect with the author.

Mike is the author of 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books. He is also the host of The Author Factor Podcast where he interviews business owner authors and shares their best tips, wisdom and insights on how they write and leverage a nonfiction book in their businesses.

Episode 167 - Maj Gen John Gronski

Leadership knows no bounds of age or rank; it's the unwavering commitment to paying the price that sets true leaders apart. Welcome to another captivating episode! In this eye-opening conversation, we delve deep into the world of leadership, inviting leaders from various backgrounds to share their invaluable insights. Today, we sit down with a true titan of leadership—Major General John Gronski, a retired military veteran and an extraordinary expert in the field. Major General Gronski pulls the curtain behind his illustrious career, sharing an intimate understanding of the sacrifices and dedication required to embody true leadership. He explores the multifaceted aspects of what it means to pay the price of leadership, regardless of age or career stage. Major General Gronski's journey, spanning from his beginnings in the military to his advancement up the ranks, is bound to enrapture and motivate audiences of every kind. Tune in now and learn what it truly means to pay the price of leadership.

 

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Maj Gen John Gronski

I am incredibly excited to bring to you a veteran, a retired general, and an amazing leadership expert, Major General John Gronski. John, welcome.

It's great to be here. Thank you for inviting me to be part of your show.

Let me tell you a little bit about Major General Gronski. He is retired from the US Army. Thank you for your service. He's the CEO of Leader Grove, LLC, which is a leadership consulting firm. He's also the author of two books, The Ride of Our Lives, which we are going to talk more about that, and Iron-Sharpened Leadership, as well as an international speaker. I connected with the tremendous John Gronski through the tremendous Bill Forrester. As my father said, it's all about the people you meet and the books you read. Why I love our tremendous tribe is that we are all together. Now you have met John, you can meet with him. A lot of you know Bill.

Without further ado, we are going to go ahead and get started on my father's speech that he gave many decades ago called The Price of Leadership. It was tough. It was jubilant, but it was also tough. In it, he talks about four key tenants that every leader is going to have to be committed to paying to truly be a leader.

The first price that he talks about is loneliness. We have all heard that. Lonely is the head that wears the crown. It's lonely at the top. I'm so excited to hear from a general about this topic. Can you explain what loneliness meant to you throughout your life, maybe a time when you were in a season of it? What words of wisdom would you give our audience if they are in a season of loneliness?

It's interesting, that the whole concept of loneliness when it comes to leadership. To a degree, it's correct. I recall back my time in periods of senior leadership commanding a brigade in combat in Ramadi, Iraq, commanding the 28th Infantry Division, which was 15,000 soldiers. I found that you still have to build a team of trusted advisors around you. It may not even be somebody from your organization, but you have got to reach out and find peer groups because it's important to be able to bounce ideas across people.

For example, when I was a division commander, there were other division commanders. There were eighteen army divisions between Active Component and National Guard. Reaching out to that group of peers and being able to have a professional dialogue with them. Let them know the challenges I was facing, listened a little bit about the challenges they were facing, and being able to help each other work through various issues. For leaders out there who are in a position where they figure, "There's not anybody in my organization I could talk to because it doesn't seem safe or doesn't seem appropriate." You have got to find people outside of your organization if you need to. That'd be my thought on it.

Those of us that have been in the military camaraderie still can call each other and think about the times we had together, share it with one another, and still go back to that. When did you retire? When did you depart from the military?

I retired from the Army in 2019. During the last three years of my career, I was one of the Deputy Commanding Generals at US Army Europe. It's funny because I was the oldest soldier in US Army Europe. I was 63 years old when I retired. I got my commission in ‘78, and stayed with it for over 40 years, retiring in 2019. That's the other thing I want to mention about loneliness. When I was a division commander, brigade commander before that, and then Deputy Commanding General over at US Army Europe, I always had a team around me. I always had people that we could talk about issues.

I then retire in 2019, no more team. I had to figure out what am I going to do here. I started to put together my team of trusted advisors from people that I network with within the Philadelphia area and other parts of Pennsylvania and beyond. It's important that if you step away from a formal leadership position, you have still got to find your quasi-board of directors so you could gain insight from them, and bounce ideas off them. That's so important.

I'm so glad you said that. That's why I asked that because we do have built-in structure, rank, and command. You worry about fraternization, but you keep the line of demarcation and keep it very professional. When I came out too, I separated several years ago, but then when I left corporate America years ago, again, when you become a solopreneur and entrepreneur, that's very lonely too.

You have to seek out and find those people that you can be a sounding board and share things with because typically, as a family-run business, you can't do it to family. That's so important that you realize that. To the readers out there, you have got to have those people that you can share with. I know we have our faith. Yes, prayer trumps all, but we still are meant to edify, exhort, and to iron-sharpen leadership and iron-sharpen each other too.

The other thing I found when I left the military and spent years in the military, I had a purpose. After retiring, I was floundering a little bit. It's important that no matter what phase you are in or what stage of your life you are in, you have got to determine what your purpose is. I do think purpose changes based on the stage and phase that you are in. That's exactly what I did in order to get back on a successful path or productive path. I had to figure out what my purpose was in life.

What I came up with is my purpose to help leaders who want to improve become better leaders. That's my stated purpose. That's what I believe in. That's what gets me out of bed in the morning. That's what keeps me working out at the gym. That's what keeps me doing some self-study and trying to continue to learn and grow. It's that purpose that helps me do all of those things. For your readers out there, they’ve got to come to grips with what your purpose is based on your stage of life.

I love the fact that you brought that up to our readers because that will ring true. I even had people that I knew in the military that did twenty, and that was it. You do what you want to do because they were "retired” in their early-40s. I'm thinking, "Okay. If that works for you." For readers of this show, we want to finish the race strong. I want to hear and vision how you dialed that in because you would have been perfectly justified.

I know a lot of people that have done their time, they have required their wealth, and now they are going to enjoy life. Nothing wrong with that, but most of our readers like you, without a purpose, you just feel adrift. I appreciate it out there. A lot of people are like, "I want to work myself out of a job," but then you got to find another one because otherwise, it's like, "What do you do with your time?" Thank you for that.

It may not even be a "job." It might be some type of volunteer effort that you put your time into, but you have got to do something to serve others. Whether it's paid or volunteer, you have got to look at serving others and just finding fulfillment in that.

The next topic my father talked about is weariness. If you are out there leading people and being there for people, you have got to be the strongest, the most refreshed, the most clear thinker, the best critical thinker, and the best decision-maker. Also, as a leader, you have to be there to meet each of your followers where they are, and that can wear you down and make you tired. How do you combat weariness?

I love this particular topic because I think back to the time back in 2005, when I was taking a brigade of 5,000 soldiers and Marines into Ramadi, Iraq, which was a very violent and dangerous place at that time, very chaotic. Some mentors told me before going over there that even when you are in combat, there are certain things you have got to do. You have got to take time to do some physical training. They recommended getting a fictional novel and reading a fictional novel to take your mind off the tactics, techniques, and procedures that you are generally faced with on a day-to-day basis in a situation like that. You have got to make sure that your diet is proper. You have got to maintain a proper diet.

I believed in all of those things that these mentors were telling me, and then I got there in Ramadi, and I didn't do any of that. It was a big mistake. I look back on that as a mistake I made. I ended up not taking any time off at all. I might have, on average, taken maybe four hours off a week somehow. I didn't read anything except the operational things that I needed to read in accordance with the mission that we had. I didn't read any fictional books. I'm a guy who likes to work out. I'm a guy who likes to engage in physical training. I cut that out of my regimen for the entire year. I was there.

I did a lot of battlefield circulation. It was on the go a lot. It came down to where I was eating one meal a day. All of this advice I got from mentors, I disregarded it. At the end of that year, and by the way, all of our soldiers had an opportunity to go back home at some point in time for two weeks. I decided I wasn't going to do that. It wore me down. As I look back on that, perhaps I didn't make the best decisions all the time that I maybe could have made if I followed the advice of these mentors.

What taught me at the end of the day and, by the way, most of the things I learn are from mistakes I made rather than successes I have had. I learned the importance of a leader needing to take care of themself. I talk a lot about leaders having to care more for their followers than they care for themself. I truly believe that. At the same time, a leader still needs to care for themselves because if you don't care for yourself as a leader, it's pretty hard to be able to provide the leadership, vision, and guidance that your followers need from you. I learned that lesson, and I like to pass that on to people whenever I have the opportunity.

Price of Leadership: If you don't care for yourself, it's pretty hard to be able to provide the leadership, vision, and guidance that your followers need from you.

I appreciate that you hit on the physical aspect because when we get busy, I will do the same thing. I'm eating well. I'm focused. My days are disciplined. I’ve got dogs now, so I'm walking 3 miles a day. I'm running 2 miles a day. If I don't make that time moving around, I'm cranky. I'm not sleeping well. I'm like, "It’s because you are not working out." Go and work out.

Even though I don't have to do it to maintain anything external, I have to do it for the internal stuff. I appreciate you saying that because that's the first thing. I'm like, "I'm busy because this book comes out in October. This book comes out in January." That's the first thing that gets pushed off. I appreciate that for weariness. You think, "I can't work out. I'm tired." You might be tired because you are not working out.

I'm talking about physical fitness, and I know you feel the same way. There are other elements of fitness. There's spiritual fitness, mental fitness, and emotional fitness. You have got to take care of yourself in all those different ways. That's why my mentors recommended, "Get a fictional book and read a fictional book." Speaking of building resiliency in yourself, one of the best ways to build up resiliency is by reading fiction. It allows your mind to be creative and imaginative. To imagine things through reading rather than through watching. All of those elements of fitness are very important.

It's interesting you said that too because when I was deployed for the first Gulf War back in 1991, I read more fiction books during that nine-month deployment than I have in my entire life. I'm glad you said that because I don't touch fiction unless it's allegorical fiction like C.S. Lewis or The Pilgrim's Progress, which is also beautiful, but I need to grab some fiction. To let my mind off of the "What am I learning? What am I applying?" I can remember during the Gulf War, we would get novels and I read everything Leon Uris wrote. It was these great novels. I'm glad that you brought that up, the purpose of fiction.

The next topic my father talked about was abandonment. As a little girl, I watched him and thought he was the most successful person. Still do. I have ever met. I remember one day he told me, " I do more in a day to contribute to my failure than my success." I was like, "I don't even understand how that computes." He said, "I need to focus on abandonment. I need to stop doing what I want and like to do in favor of what I ought and need to do." It was almost this hyper-pruning and singular focus. I know in the military, we get our orders but still, there are other things as a leader that come and occupy your space and time. How do you deal with abandonment, and how do you maintain your focus and discipline?

Self-discipline is extremely important. When you engage in self-discipline by doing the things you know you need to do in order to serve others and be fulfilled in your life. It doesn't take your freedom away. It provides you with more freedom. The more self-disciplined you are at doing the things you need to do, it provides you options in life. Looking back on it, if you have the self-discipline as a younger person to study what you need to study, to work out when you need to work out, to have the self-discipline to engage in volunteer efforts to help others. When you do all of those things, you build networks, relationships, a stronger mind, and a stronger body. That provides you with more options.

Price of Leadership: When you engage in self-discipline by doing the things you know you need to do in order to serve others, it actually doesn't take your freedom away. In fact, it provides you with more freedom.

Self-discipline sets you free rather than causing you to be shackled or captured. Some people think that. Some people think that if they engage in things that they have to do because people say that's the right thing to do, it takes their freedom away. It's the opposite. It provides you with more freedom because you get more options put in your path.

It's your habits, and your habits will determine everything. If you have good habits, you have good results. I can remember growing up in the '70s and '80s where it was like, "Do whatever makes you feel good." I'm thinking, "Yeah, but I need to stay out of jail. I need to earn a living. I need not to get court marshaled." It's strange. You then look at it and go, "That's not what life is about." Life is not all about me and fulfilling my fleshly desires. As you said, you want to reward yourself, but we are more than animals going off of impulses and urges.

Thoughts are so important. We are hardwired to get negative thoughts into our heads. That's a natural thing because it's some type of protective impulse that we have through evolution. It's important when we have a negative thought coming into our head to do what we could do to replace it with a positive thought. We are going to talk about vision, but it comes into the visualization of what you see your future looking like and what steps you need to take in order to reach that ultimate goal or ultimate vision that you have. There are so many elements of abandonment in what we talked about.

That's truly self-discipline. My dad would always say there's miserable miserable and happy miserable. Everybody still has to fight the same battles. "I don't like cold calls. I want to sleep in. I have these negative thoughts." The new common denominator of success is that the only difference between failure and success is that success is a habit of doing things that failures don't want to do. There's this weird thing that you are born like this super disciplined person. No, it's part of our human nature. There are certain things we like and don't like to do, but the beauty of discipline is the longer you do it, the easier and the more it becomes a part of you. Negative thoughts. No. Capturing that one. I'm getting that out.

You talk about building things with discipline. Networks, wealth, and health. I learned to be a gym rat trying out to get into a military academy. Those are habits that I have done my whole life. I have a sister who's 70 and completely reclaimed her health at 70. You can do it, but a lot of these things you start doing now and the dividends paid in the decades to come.

I just came across a pretty good quote. I forget who said it, but the quote went something like this, "If you want to do something, you will find a way. If you don't want to do it, you are going to find an excuse." There are plenty of excuses that could go through our minds. We have got to fend off those excuses and find a way to say yes to doing the right thing rather than let an excuse control our mind, which controls our body.

If you really want to do something, you'll find a way. And if you don't want to do it, you're going to find an excuse.

You hit on the thought thing, which is where it all starts. Otherwise, we are operating from our emotions, which puts us on the level of animals who have a central nervous system and they have impulses. What differentiates us is the frontal lobe cortex, the mind. We have a consciousness, and we have the ability to will, set goals, and relate. I found that people are like, "Live and let live." In a certain sense, I do agree with that. If you are not bringing your best every day, it takes work and discipline to find out and unpack who you are.

I'm still unpacking that. Every day I find another test, and I'm like, "That's why I do the things I do. It’s what I want, not what my dad wanted or not what the military wanted." We had our identity in the military, and now we are civilians. Who are we? What is our self-worth? It isn't based on what we do. Once we know that, then we can figure out how to get it. I find that it's such a long introspective but wonderful process.

As you said, it's a hard process, but the more you put in the work upfront, that's where you get the motivation and the self-discipline. Until you answer those questions, you don't know what to be disciplined towards because you are drifting, you are pretending, or you haven't done the work to figure out, "I write my orders now. What orders am I going to write for John or Tracey?"

You brought up a good point. It doesn't matter what age you are. Whether you are 18 or 88 years old, you can get started at any time to get those correct thoughts into your head so you could move forward no matter where you are in life.

We did loneliness, weariness, and abandonment. Now, we are going to talk about vision. Sometimes, when I was in the military, I'm like, "Vision? Just tell me what to do. Give my orders." It's more strategic. I never drew that, but my father was like, "Vision is seeing what needs to be done and doing it." I'm like, "Very practical." What does vision mean to you? You talked a little bit about how you needed to find your purpose, but how do you hone in on that vision that keeps you moving forward?

When I think back on my positions of leadership in the military, I have found that followers expect a leader to communicate that vision. We talk about a shared vision. When you are talking about an organizational vision, a lot of times, we talk about it as a shared vision. What that means to me is a leader in an organization needs to go around and talk to the people within that organization and ask people, "Where do you want to see this organization 5 or 10 years from now? What would make you proud about how this organization moves forward?"

Followers expect a leader to communicate their vision.

I did that when I was brigade commander of a brigade that I commanded to the one I took combat. I was shocked. I talked to privates that had six months in the Army. I talked to majors who had 13 and 14 years in the Army, and everybody in between. I found that a lot of what they were saying about a vision was very similar to one another. I was taken by that because I didn't think there would be such a commonality between visions of people of different experience levels.

Creating a shared vision as a leader is important. My position in life now, working as a leadership consultant, a trainer, a speaker, and an author, I don't have that team around me as we talked about before. That's where that purpose helped me create a vision. What vision comes down to, and I think your dad was exactly right. What picture do you see in your future that you want to attain? Once you establish that vision for yourself, now you have got to put an action plan together in order to attain that vision.

I do think that positive energy has a lot to do with that. When I talk about positive energy, I talk about leaders being optimistic. When I talk about leaders being optimistic, I don't mean looking at life through rose-colored glasses, but believing that tomorrow is going to be better than today. Having an action plan to go along with that belief that tomorrow is going to be better than today. Whether that's self-belief or if you are leading an organization, you have got to get your followers to believe in the plan that you are outlined for them. That's my thoughts on vision.

Leaders being optimistic doesn’t mean looking at life through rose-colored glasses. It’s believing that tomorrow is going to be better than today. And then having an action plan to go along with that belief.

I love that you hit on two things. One, you have to communicate the vision. The vision starts with you, but then as you said, because I studied followership, you have to ask the followers like Jesus asked his disciples. "What's the word on the street? Who do you say I am?" No matter how much we think we have communicated it, if they are not coming with us or they haven't processed it the same way, and they are like, "We think you are Elijah or John the Baptist." It's like, “Where did that come from?” It wasn't until they dialed in.

Jesus didn't change his vision, but he took the time to ask his followers because it is a dance. The leader can't just be all vision because you can't drag the followers. Even if the followers are robust and strong, they still have to know where they are going. I love that you hit on both sides of that because that's what vision is. It's a shared enterprise. Somebody has to set it, and then you got to make sure everybody is all in with the mission.

You hit on a key point. Talk about communication. Communication, when it comes to leadership is not just about speaking. It's about listening. The listening has to come first. It's so important for leaders to take the time to listen to their followers as they are trying to create this shared vision that they then communicate to others. I think President Reagan was fantastic with this. When a leader communicates vision, they have to be very consistent in that vision. It can't be the vision of the week or the vision of the quarter. It's got to be the long-term vision for this organization. It's got to be consistently communicated.

If you don't communicate it consistently and if your vision doesn't stay consistent, people are going to become confused. They are going to start asking themselves, "What's the real priority here? What direction are we going in? Last week, the leader said we had to go left. This week, the leader is saying we have to go right. Now I'm confused." It's important that that vision is a consistent vision. I do think Reagan was a master at that. While he was president, his vision was the Soviet Union was not going to be here forever. The Soviet Union is going to collapse. That was a consistent message that he put out there. That's a great example for leaders to follow.

Price of Leadership: If you don't communicate it consistently, and if your vision doesn't stay consistent, people are going to become confused. And they're going to start asking themselves, what's the real priority here? 


That's why we did one of our little life-changing classics on him because he's Ronald Wilson Reagan is brilliant. I appreciate that. I needed to hear that. If there's one thing I struggle with, it's that I could have a vision for a minute. It's like, "Stop," because it's exhausting, it confuses people, and it's the one thing I struggle with. I appreciate your words.

To our other readers out there, take it from me. What do they say? When you work your fingers to the bone, all you get is boney fingers. We want to stay very focused and not the fear of missing out or the bright shiny thing like sometimes we entrepreneurs do. I appreciate that. We talked about loneliness, weariness, abandonment, and vision. You have written a book called The Iron-Sharpened Leadership. I'd like to talk about that. Anything else on leadership that you would like to share with us?

I would like to say that Iron-Sharpened Leadership is based on Proverbs 27:17, "As iron sharpens iron, so one person sharpens another." That's the whole thought. At least what I get from that proverb is we as people have to look for mentors in our life. People that we could look up to and learn from. The learning never stops. At the same time, we have got to reach our hand down to other people who maybe aren't as strong as we are, as talented as we are, and be mentors to them and help them along the way as well. That's what iron sharpens iron means to me.

My book, Iron-Sharpened Leadership, is based on my leadership philosophy of character, competence, and resilience. I will briefly explain each one of those elements. When I talk about character, I'm talking about values, understanding what your core values are, and living by those values. I'm talking about cultivating trust. I'm talking about caring for your followers and caring for those you lead.

When I talk about competence, I'm not talking about technical or tactical competence. I'm talking about leader competence. I break that down to the ability to communicate well, the ability to provide a vision and a purpose to an organization, and the ability to make decisions with less-than-perfect information. Those are three important leader competencies.

In terms of resilience, I'm talking about having positive energy. Believing that tomorrow is going to be better than today and having an action plan going along with that. I'm talking about having the ability to move out of your comfort zone, taking chances, taking some risks, and surrounding yourself with people who aren't necessarily completely aligned with your way of thinking and doing that. Those are some of the things I talk about when I talk about character, competence, and resilience. Those are important aspects of being what I call an iron-sharpened leader.

Proverbs, in my humble opinion, is the greatest leadership book of all time. There are 31 chapters because you can read a chapter a day. It will tell you everything you need to know. That is how it's done. That is how we become the next-level version of our leadership selves. Also, I want you to talk to our readers about The Ride of Our Lives, the first book you wrote.

The Ride of Our Lives: Lessons on Life, Leadership, and Love

Back in 1983, I left active duty for a short period of time. I left active duty at Fort Lewis, Washington, in Washington State, Tacoma, Seattle Area. After working up there for a while, and my wife was a nurse, she was working too. We had a son. We have decided to move back to Northeastern Pennsylvania.

Since we had to move from the West Coast back to the East Coast, I suggested to my wife that we bicycle across the United States. That had been a dream of mine for years. I wanted to bicycle across the United States because of the challenge and adventure of it. In '83, my wife and I bicycle across the country with our son Steve. I pulled him across the United States in an orange bicycle trailer.

Three months on the road, on bicycles, all self-supported, which meant we had our gear. We had a 2-man backpacking tent, 2 sleeping bags, and a little 1 burner camping stove. The route we took was 4,500 miles. It was quite an adventure. It helped shape some of my leadership philosophy at that point making a trip like that.

I kept the journal through the course of that bicycle trip, and that journal sat in a shoebox for over many years. When I retired from the Army in 2019, I had a little bit of time on my hands, and I started to take the journal that was sitting in that shoebox and put words on paper because I wanted my children and my grandchildren to have a record of that trip. As I began to write, I thought to myself, "This is pretty interesting. It'd probably be a book that other people would like to read."

I published a book called The Ride of Our Lives. That book is about the 3 months and 4,500-mile adventure on our bicycles with our 15-month-old son across the United States. I have been getting a lot of great reviews and comments from people who have read the book. It's a feel-good story and a lot of leadership lessons in the story. The subtitle of The Ride of Our Lives is Lessons on Life, Leadership, and Love. That's what it took to be successful in that adventure of ours.

I can't wait. Thank you for the copy of it. I look forward to reading it. You guys are still married, right?

Yeah. We are going to be married for 43 years in September 2023. People say a trip like that is either going to destroy a marriage or strengthen the marriage. In our case, it's strengthened the marriage.

I can't wait to read it. I had to put that in there because of all you have done with your 40 years in the military and your wisdom when you were that young to take the time to do that. I can remember growing up '70s, it seemed like to a lot of people, that was a goal, to bicycle. My brother wanted to do it too. He never did, but I can remember it was one of those things, "Let's bike across America." You did it.

We didn't let our son stop us. Our son wasn't an obstacle. Our son was part of the adventure.

I can't wait to read it, and I can't wait to learn more, hear more, and have our readers connect with you. You are a speaker. Do you consult? What should our readers reach out to you?

I do a lot of speaking and leadership training for law enforcement. I also do a lot of speaking at industry shows. I do a lot of speaking for large companies that are having conferences. I do a lot of leadership training for companies as well. From law enforcement to civilian companies, I crossed that whole gamut. I also still do a little bit of work with the military.

I'm an Association of the United States Army Leadership Fellows, so I do go out to military units and provide leadership presentations to military units. I do that pro bono for military units. I'm also an executive coach. I do have several clients that I coach in terms of helping them continue on their leadership journey. That's what I do. I love doing it. I'm so passionate about it. I feel very fulfilled when I have those opportunities to speak to the groups that I mentioned.

Thank you for fulfilling us and sharing your wisdom. To our readers out there, make sure you connect with John. John, thank you so much for taking the time to share your decades of experience. What's next for you, and how are you continuing to take all of that and pour it into others? It's so tremendous.

I appreciate you taking the time to interview me. I very much enjoy the leadership messages that you put out. Thank you for doing that. I'm inspired by your messages. I want to thank you for allowing me to be a guest on your show. Thank you.

You couldn't be any more welcome. To our readers out there, thank you. The channel is growing and flowing. We love having you here. If you like what you read, please be sure and hit the subscribe button. If you would do us the honor of a review, that would be so tremendous. Also, please share this with other people. You know where John speaks and talks, share this with people that you think might be interested and need to hear this. People that are out there paying the price of leadership. Always remember, as my father said, “You are going to be the same person five years from now that you are today, except for two things, the people you meet and the books you read, so make them both tremendous.” Thanks so much, everybody. Have a tremendous rest of your day.

 

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About John Gronski

Major General John Gronski (US Army, Retired) is CEO of Leader Grove, LLC, a leadership consulting firm. He is the author of two books, "The Ride of Our Lives" and "Iron-Sharpened Leadership" and an international speaker.

Episode 165 - Derrick And Tavia Jackson - Leaders On Leadership

Leadership is not just a title, it comes with a price, and the first cost is loneliness. But those who are willing to pay the price and lead with courage and conviction, will inspire others to follow and change the world. In today's episode, we'll be chatting with Derrick Jackson and Tavia Jackson. They are the joyful married couple who own Tastebuds Popcorn in Concord, North Carolina. Together, they discuss what it means to be a true leader. They share the valuable insights and gold nuggets they earned in their 10 years of experience in network marketing and leadership development. They explore the first cost of leadership as discussed in “The Price of Leadership”, which is loneliness. Derrick and Tavia discuss what loneliness looks like for leaders, and share their own perspectives and experiences about the sacrifices and challenges of the role. Further on, they emphasize the value of resilience, unexpected connections, and more. Tune in now and gain insight on what it takes and costs to be a true leader!

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Derrick And Tavia Jackson - Leaders On Leadership

I am so excited because my guests are Derrick and Tavia Jackson. Let me tell you a little bit about these two. Derrick and Tavia Jackson are happily married. They love the Lord and own Tastebuds Popcorn Concord in Concord, North Carolina. That is the trifecta, happily married, loving the Lord, and popcorn, my favorite food. More about that to come. They have over a decade of experience in network marketing and leadership development. Tavia is a veteran, and she has served in the United States Marine Corps. Respect, sister. I love that. Derrick and Tavia, welcome. Thank you for taking the time to share with our audiences.

Thank you so much for having us. We're honored to be here.

It's our pleasure.

I always like to tell our audiences how we made this tremendous connection. That is through Nikita Koloff. Many of our audiences know that Nikita has been a longtime friend of mine and brother in Christ. He has been on the show himself. We do a monthly Zoom call in the last few years. He connected with you two and then reached out. We connected, and the rest is history. You never know who you're going to get connected with. Do those follow-up calls with people. I can't encourage you enough.

Before we get started, my father wrote a pamphlet called The Price of Leadership based on a speech that he gave years ago. He was all about leadership. In it, he talks about the price of leadership, meaning what you're going to have to pay as a price to be a true leader, not just a leader in name only. Derrick and Tavia, the first price that he said you have to pay is loneliness. We have all heard that, "Heavy is the head that wears the crown. It's lonely at the top," but could you share with our audiences what loneliness means to you and looks like as a leader?

With Tastebuds Popcorn Concord, we launched that business in the middle of the pandemic. It was loneliest at that point in time. We already knew entrepreneurship was a very lonely place but in that particular time, everyone was so isolated from one another. We have the tendency to lean into what everyone is not doing because that's usually where success is. It's outside of our comfort zone. We have gotten comfortable being uncomfortable. We decided to start a business with a lot of human interaction during a time when humans weren't interacting. There are a lot of ideas and great ways to make money from friends but let's take some action.

We agreed in December 2020 to launch our business during the middle of the pandemic. There are lots of feelings associated with the uncertainty and the trepidation of, "I don't have too many people to ask. Everyone I talk to about starting a business now is probably going to try to talk me out of it. Let's keep this one close to our chests and only confide in people that understand our potential and the calling of our life." It was a very lonely start. There was funding available from the Federal Government but we started the idea after all that. It seemed like where we want small businesses to survive, we missed a lot of those windows. That was even lonelier in that regard.

How did you come to popcorn?

I love popcorn. I used to send Derrick all over to get popcorn, or I would chip popcorn places. One day, I asked him to get popcorn for me. He was driving probably about 45 minutes to an hour away to get popcorn. He ran into a gentleman that said, "I want to talk to you about our possible opportunity." Derrick came home. He was so excited. I said, "I'm sure that it's more work than whatever somebody told you. Let's pray about this and make sure it's what we should be doing as a family."

At that time, we had three children. Creed was eight months at the time. Zoe was 7 and Creed was 8 months old. We prayed about it and fasted about it for a month. We asked our spiritual leaders and our pastors, "Can you pray with us and fast with us about this and let us know what you're hearing as well?" One day, Zoe came downstairs and said, "Creed was born on National Popcorn Day." "First, how do you even know that? Two, let me google it."

I did that. Sure enough, Creed was born on January 19th. I was in the hospital for three days in labor. I winded up having him on that third day at 1:00 in the morning. I said, "You mean to tell me I was in the hospital all those days pushing because we were waiting for National Popcorn Day as a confirmation?" It was so awesome. Everyone in our family loves popcorn. We have loved popcorn since we were kids. We have Christmas pictures holding the two-gallon tins. We have always loved popcorn.

Think about the implications of three days. There are a lot of biblical things that were for three days before they were birthed.

That puts chills in my arms.

You saying that puts chills in mine. Thank you for sharing that and your comment about, "Be careful who you tell your dream to. Only tell it to the people that see your potential." Even Disney's closest friends are like, "You're crazy. Don't do this." You have to be very discerning about this when you have the calling because people aren't going to see it. Tavia, we will talk at the end. Popcorn is my favorite. I could eat popcorn in the morning. I love it. When I saw you were popcorn, I'm like, "That's another thing." I love that. We will get back onto leadership because I'm excited about popcorn too. Were you already employed elsewhere or running your businesses?

We were both employed at major banks. I also own two other businesses. One of them is doing makeup. I do makeup for weddings, events, and TV and film as well. Derrick had other adventures as well. We had multiple things going on. We're also very involved in our church. I'm an elder at our church as well. Derrick is a minister at our church. We had many irons in the fire at the time as well.

Did you then look at that timing other than the Lord laying it on your heart because the banks were still not as active or makeup? You have an entrepreneurial streak. What made you decide to go in that direction?

Derrick and I have done business together since we graduated college. We went to Elon University, the Fightin’ Christians, which turned into the phoenix out of the ashes. Everybody loves a good success story and an overcoming story. Right after college, it was Quixtar at the time. It wasn't Amway.

I remember that. Executive Books was involved in that. You're taking me way back.

We built that together. We were dating at the time. At first, he was in the business, and then he brought me into the business. We got married and combined our businesses together. We learned how to do business together with our temperaments, strengths, weaknesses, love languages, and communication styles. We wanted to do something else together. We wanted to add more to our business acumen and what we're doing.

When the Lord dropped popcorn, I was thinking, "It's brick and mortar, God. Can you give me something that people only get online? Do I have to go somewhere?" You realize the risk is higher with the real building. His answer did not change, and I'm fine with that. We wanted to continue to do things together. I'm doing makeup. I do coaching now and things like that. Derrick supported me in everything I was doing but we still wanted to do something where we were 100% together.

In talking about loneliness, how beautiful that not only are you in the covenantal relationship of a marriage but you have taken that to be business partners. The cord of three strands is not easily broken. There's power in that. A lot of the guests that we have on here do have a spouse that works closely with them but there are still times of loneliness. We all go through them but how beautiful that you had a co-partner in life in all aspects. That is truly a gift.

Tavia was one of those people I could confide in. We understood that the world was at such a lonely point that we could be a part of the solution. We can be a catalyst for bringing people back together. If we're going to do that, we have to do something where there's nostalgia involved in family, freedom, fun, and certain themes that are prevalent in our culture. Popcorn was a way to be able to do that. I knew she was going to bring her light, her smile, and all that fun stuff to the equation. When we put our heads together, nothing is impossible.

I love that. The next topic my father talked about was weariness. He said that a lot of times, you're going to be working your fingers to the bone and you're going to be relying on people. Not everybody is doing what they need to be, and it's going to fall on you. You're married. You're involved in your church and your community. You have children. How do you combat weariness?

For myself, it's an understanding that you grow weary in well-doing. If you're not at some level of awareness, you're probably not doing what you're supposed to be doing. You're out of purpose, or at least that's how I interpret it. To be well-doing, there's doing involved. We stay active. We stay participating in this thing called life. We have been a part of the 80/20 equation or the Pareto Principle where 80% of the people do 20% of the work, and the other 20% are doing 80% of the work.

We have been there. Even in that 20%, there's a smaller percentage that is running with what we know. That was nothing unfamiliar to us. We have always been high-level achievers, whether it be in church, whether it be in Corporate America, or whether it be in business for ourselves, or even in relationships. Being able to go the extra mile because there's no traffic there has never been an issue for us. Tavia, do you want to speak to it?

There's a book called Now, Discover Your Strengths. Two of my top five are Responsibility and Relator. One of Derrick's is Maximizer. We take responsibility for what we're involved in. Sometimes you do get tired. I remember one time shortly after having Creed, working, and running multiple businesses. When I woke up, I was crying because I was already tired. I had to come up with my plan and create my system so that I was able to function in a place of peace and not be exhausted.

Weariness is a state of our mentality as well. Sometimes we are mentally tired and mentally exhausted. It's important to have self-care, systems, and family in place. It's important to not carry it all, communicate, and release some of those things. We journal. Our faith is so important to us, being able to trust God in situations and having an optimistic outlook because we know it's not over until it's good. He who began a good work in us will be faithful to complete it.

Sometimes we are mentally exhausted. It's important to have self-care in place, as well as systems and family.

I don't want to look back over my life and the story and say, "You wanted to complain through the story knowing that you were going to win instead of enjoying the journey, believing in God, having faith, and letting praise, honor, and joy be your testimony." I remember that in every situation and everything that happens when I have to tell this story, am I going to be proud of it? How am I going to feel?

I love it. I interviewed Mike Ettore. He retired from the Marines as a Command Master Sergeant. He said, "In the Marines, we call it a bias for action," meaning we're going to get whatever we said. You are coded that way. Another one of my favorite quotes is from Lena Horne, "It's not the load that breaks you down. It's the way you carry it." Life is tough. Think of what Jesus went through. You offload and get the right people. If God called you to it, he's going to equip you.

We don't want to spend 40 years wandering around in circles. That's what grouses will do to you. You will carry that weariness on the inside. We're all externally weary because we're mere flesh and blood, and we're going to break down until we get our renewed bodies but intrinsically, we still should be ready and always look to share that load. That's so beautifully put for both of you.

There's loneliness and weariness. The next terminology my father talked about was a word called abandonment. Abandonment typically has a negative connotation. There's fear of abandonment. I'm in pet rescue. His abandonment was that you need to focus on what you ought and need to do rather than what you like and want to do. I can remember seeing my father. I was a teenager in high school. He was so successful. He was telling me, "You may think I'm successful but I do more in a single day to contribute to my failure than my success."

His point was if you're not meticulous about expunging and staying focused on your best and highest for God, you can do a lot of rabbit trails. With all these things on your plates, because entrepreneurs by nature and people that are gifted tend to carry a lot of different things because they're always in different zones of gifting, how do you stay focused on what you need to stay focused on?

I had to realize that I was willing to do what most people weren't willing to do for a certain amount of time so that we could live a life like no other. I don't believe that this thing called life is a dress rehearsal. We get one major shot at it. There's lots of grace inside there. You can make mistakes along the way but ultimately, we want to use our life so that the use of our life outlives our life. We do everything with the X factor involved, which means we're developing a legacy. We want to have our name spoken well of. We want to be good glory carriers for the father. It's being able to abandon some of the things that my friends were doing or that weren't leading necessarily to success. They were just topical self-care.

Life is not a dress rehearsal. There's lots of grace inside there. You can make mistakes along the way, but ultimately we want to use our life.

The way I like to look at self-care is it's not bath bombs and back massages. It's more about creating a life that you no longer long to escape from. We try to have viable feedback loops for one another, "We're not doing what everyone else is doing. I'm sure it's going to be a lot of fun but it's not the wisest financial decision for our household. It's not the right thing for where we're going and what our calling is. We have to paddle our canoe. We have to run our race." It's cultivating a life around that.

We set measurable goals as well. I have a background in project management. I'm also a certified Scrum Master. In Agile and Scrum, we do two-week sprints. It's very easy for me to set a goal, say, "This is what we need to do. These are the productivity goals that need to happen," and monitor it daily to make sure that it happens. Sometimes we are not focused because the goal and the vision are not in front of us. Maybe we did not write it down. Maybe we wrote it down at the high level but we didn't flesh it out to all the pieces of the goal and everything that we need to do.

We may have a team goal and not make a specific goal for ourselves, realizing that there are so many variables that can impact that goal. We also have mentors and coaches in place that help with clarification and accountability. One day, Derrick taught me to give the gift of no. Sometimes abandonment is, "I'm not going to do that." Walk in your power in it. It's not that I can't. I used to say, "I can't." I can but I'm not. It's understanding the reality of that in a kind way and staying focused.

I had to grow from being a people pleaser but when I looked at it spiritually, my steps are ordered by the Lord. If I'm not being obedient to where God wants me to be and who he's calling me to interact with at a time, I'm missing valuable things that I could be doing for the kingdom and for other people to assist. It's not about the person who wanted me to do something that I had to say no to. Ultimately, am I pleasing my heavenly father and what I'm doing on a day-to-day basis? If he gave us a vision, am I also pleasing him by following through to bring that to pass?

We also decided to be positive about our word choices. There are times when you would say in more so a victim mentality, "I'm not going to be able to do that." Someone invites somebody somewhere, "I can't do that." I get to do everything that I am doing because I'm on purpose. It's not, "I can't." I get to do so and so. It's the mentality of making a positive word choice about the price that you're paying, "I'm going to do this." I get to do X, Y, and Z as opposed to the negative or sad words that we may say sometimes.

Lastly, I want to say that when it comes to staying focused, sometimes our brain does go to different places. We have social media. Some people may not use it as often as others but there are phone calls, TV, and many things that are screaming for our attention daily, even our thoughts. When it comes to our thoughts, I always say, "You can't interrupt a thought with a thought. You have to speak out loud and change the course." It's a simple example if I told Derrick to count to ten.

1, 2, 3, 4.

What's your name?

Derrick.

He had to stop counting to say his name. When you start to speak out loud, you have to stop thinking about what you used to be thinking to say something else out loud. It's the same thing with songs that get stuck in our heads. I don't like this crazy song. I heard it somewhere. It's stuck in my head. I'm walking through the grocery store. This random music they're playing is stuck in my head. This is not what I want to say. It's not what I pronounce. It's not what I want to think. What do I do? I pick a different song to sing and sing it out loud. It's making sure we do the simple things to keep our brain on track and going where we want it to go and then reprogramming our subconscious mind to do the same thing.

When you start to speak out loud, you have to stop thinking what you used to be thinking to say something else out loud.

You mentioned the words on purpose. A lot of people are like, "We need to be on purpose." We all have the same 24 hours every day. I even saw a mug on Amazon that says, "You have the same 24 hours in a day as Beyonce." I was busting out. Time is the great equalizer. It's what you do in those moments. I love how you said not just on purpose but in purpose every day in every way your billable hours like you're a lawyer.

At the end of the day, you go to God and say, "Here you go. I spent an hour dorking around. That wasn't in productive rest. It was wasted." I love that you said that. If we weren't recording, I would stop recording, shout, and run around the room. What you're saying is so exciting but we have to finish this recording. I already have 50 book titles for you. I cannot even get over the wisdom and your giftedness in sharing it. Thank you.

You mentioned the V word for vision, Tavia, when you were answering. Derrick, you did too. Let's talk about the vision. I'm not particularly visionary but my father said, "Vision is seeing what needs to be done and then doing the plan of attack." How do you craft your vision? You've talked about the calling for the Lord and getting the right help but even where you're at now with everything going on, how do you craft what's next? Leadership is all about the idealized vision of the future.

The first thing we focus on is clarity of vision because I'm an ideation type of person. Ideas come very fluently. They're almost like red bouncy balls to a puppy, "I could do that. I'm capable." I could be productive in everything but it's not necessarily in purpose. That helps to prioritize so that we're not serial entrepreneurs but everything is feeding a common purpose. We stay locked in the people who know because I may know how to do a particular task but that person can see it from a different vantage point, whereas the thing that's closest to me may be the most pertinent thing at that particular moment.

Be able to step back a little bit and say, "We know that without vision, people perish." As soon as you get a vision, you stop perishing. That's a very comforting thought. I'm capable of a lot of things and I'm blessed to do a lot of things but I can't do everything. The vision has to align with our priorities as well. There are certain non-negotiables inside there. Our marriage is number one. Our family is number two. There's God, family, business, and country. There are certain things that are paramount to our decision-making in the process.

True Leader: As soon as you get a vision, you stop perishing.

You hit on the underlying foundation of values for your vision. You hit on the family. Once you lay that foundation, Charles always said, "There are only three decisions in life, who you're going to live your life with, what are you going to live your life in, and who you're going to live it for." Once you lay those down, we have a tremendous amount of latitude in Christ to do different things.

Leadership is all about values. When you said everything comes back to the common purpose, can you unpack that? That's the core of life management services. There are a lot of different things I'm involved in but everything overarching goes back to helping people realize the image of Christ that they have. Therefore, they can do anything. How do you thread that back? A lot of our audiences out there are very talented. They have that puppyish entrepreneurial spirit too. Could you help us with some of that?

A lot of times, people make mission statements for companies and organizations. We made one for our family. We also made a family crest for what we represent. Who are we in the world? What is our shield? What do we carry with us? There are a couple of things. I won't give you the whole because it's a lot. We're called to do a lot but one of the things is to set the captives free and to be a free family backed up by free families. Everything that we have done has been bigger than us. When you build something bigger than you, is it scary? Absolutely, but there becomes a sense of obligation to make it happen because if not us, then who? If not now, then when? That's what I would say.

One of the scriptures that resonates is the scripture that says, "The Spirit of the Lord is upon me because He has anointed me to preach the gospel to the poor. He has sent me to heal the brokenhearted and preach deliverance to the captives, recovering of sight to the blind, to set at liberty them that are bruised, and preach the acceptable year of our Lord."

Every situation that we encounter, every business, and everything we're doing is an opportunity to utilize the Spirit of Christ and the same power that rose Jesus from the dead that lives in us to give life, set people free, and heal the brokenhearted, every employee we interact with, and every business we come in contact with. We want our spirit to resonate with and come in contact with people. That brings healing and joy.

There are so many people that have come into our popcorn store. We have hugged, cried, and shared God. They have shared their stories. We have veterans that have come in and told us what they experienced in their duty stations and overseas. I was in Operation Iraqi Freedom too. Some have come in and shared about those experiences and shared about being in Beirut or the wars. To be able to hear people's stories, connect with them, and share the love of Christ, the Word of Christ, and the wisdom that God gives us in those encounters will continually make it never about us and always about Him.

Every time we have the opportunity to share, we want to push people closer to Christ. When we started this business, I said, "I'm sure popcorn is not the end-all and be-all but every vehicle and every venture God gives us is to give Him glory in this time and this season. There are people that are connected to popcorn that need Jesus." We thank God every day that he has utilized a venue and a product to give His name glory and to give us the opportunity to make Him famous.

Popcorn is still created by God. He created us who made the popcorn and then He created the land in one of the days of Genesis. Everything is his. You're bringing glory to it. That's like a song. I love that you use that and that you're sharing that. You said you are living it. You're showing up for everything you do on purpose and living it. It's a very present thing. There's the doing going on but you are manifesting or resonating. When you're anointed, you don't have to announce yourself. It comes from within. We know that's the Holy Spirit shining from within.

You're such a blessing. You're going to bless so many of our audiences out there and be so encouraged because the devil loves to get us, "Are you doing it or not? Why aren't you successful on that?" You're like, "You have to be in that moment and live every day." God takes care of the rest. He will bring you who needs to come into that story and tell you that story.

One thing I understand is that we give out of our abundance. If we're living in lack, then there's only so much we can give. The more prosperous we are when there's nothing missing and nothing broken, we can make real lasting changes and create other change-makers that can make more changes. I look at it like we are vessels. Tavia is the same way. We're vessels to be used. What we put in our vessel is ultimately what we're pouring out because we're blessed to be blessings.

True Leader: If we're living in lack, then there's only so much we can give. The more prosperous we are, when there's nothing missing and nothing broken, we can make real change.

We have experienced many hurdles along the way. Some years ago, the doctors diagnosed me with multiple sclerosis. It's incurable and degenerative. I preach at church. Almost every time it was time for me to preach at church, my arm would go numb and heavy. My vision went out. I couldn't see more than two inches in front of me. Things were happening back-to-back.

My cousin also experiences MS, and she's paralyzed. I laughed at the devil. We're caretakers for her. I said, "The one thing I see every day is what you wanted to bring into my life to bring fear. If this is a package that came to my door, I'm returning it to the sender." The vision that we have for our family gave me the strength to call down fire Heaven and the gift of healing that God put in our lives to not be debilitated or restricted by what a doctor said that I don't receive and manifest it through the Word and other people praying. Our pastors prayed. Young ladies professed hands on me but the healing power of God is true and evident.

There were different things that have happened to both of us. We didn't take those diagnoses and say, "Woe is me. I can't do this anymore. This is over." We fight back. I put scriptures all over my house. I believe the report of the Lord that I am healed. I am not going to take this in, process it in my body, and allow it to be true because we know the power of our minds and the power of our God. There comes a time in our life when we have to fight back. We refuse to give the enemy victory because we have a vision. I said, "Lord, you already told me what our family is supposed to do. Me being sick doesn't line up with your Word and vision. I refuse to lay down and accept this."

In that fight is where you produce the difference between what you know and what you believe. What I know is one thing but I'm going to act according to my beliefs. That's when you hunker down and figure out what you're made of. That's the pressure cooker. Life continually puts us through the pressure cooker but we time and time again figure out what we're made of and what our God is capable of. We're excited about the future.

True Leader: Life continually puts us through the pressure cooker, but we time and time again figure out what we're really made of and what our God's really capable of.

What makes you pop in a good way? It doesn't make you explode. It makes you pop. It makes you pop, and then you bring joy. How beautiful that you went through that because people watch, especially Christians. They watch us all the time. They watch us in our grief and when bad stuff happens. That is the number one time to show your testimony because you can show that you process this stuff and let people know, "The victory is already mine. If not a medical healing or a miraculous hearing, we still have eternal healing. We got that to look forward to."

How beautiful that you're able to share that. Thank you for sharing that with our audiences too. We all have setbacks but even though successful people probably have ten bad things that happen for every one good, you hear about the good. I appreciate that you have shared the victor side of your journey, not the bad stuff because we know that's there. I appreciate you sharing that too because health is one of those things that shake you to the core.

To think about Job and what he went through losing everything and his family but then to destroy his health and have him sit there, what else can there be? I appreciate you sharing that but also keeping the grand scheme of things. It is a grand scheme. It's the glorious scheme of things. We talked about loneliness, weariness, abandonment, and vision. Is there anything else leadership-wise that we have not touched on that you would like to share with our audiences?

We are Tastebuds Popcorn Concord. We do well over 200 flavors of popcorn. I don't know if we got into all that but we do over 200 flavors of popcorn. Somebody is like, "That's not possible." We do well over 200 flavors of popcorn, everything from cookies and cream to cheddar jalapeno, and everything in between. It goes crazy. In our first year in business, we were blessed enough to forge a relationship with the Carolina Panthers down here in North Carolina, the Charlotte Football Club, as well as a lot of other large and well-known corporate structures and entities because we add more fun.

We have done several celebrity golf tournaments, which is where we met Nikita, countless other athletes, and things of that sort. It's cool because we get to be ourselves there or shine our light in those venues. Popcorn is a gift given in love. That's one thing I did not know. It was an epiphany for me. You can get a lot of different gifts and things of that sort but when someone gives you popcorn, they love you. They may not say it a whole bunch but as far as love languages go, number six is probably popcorn.

I was going to say my love language is popcorn. All is forgiven. Forget diamonds. If you bring me popcorn, I'll follow you wherever. We're going to be doing in Heaven what we did on Earth. You have 200 flavors here. You're going to have 200 zillions in Heaven. I can't wait to try them all.

In leadership, I believe that it's important to take away those limiting beliefs that stop us from moving forward. There are so many people. There are businesses and books inside of you. You've heard this voice that said, "You're too old. Did you forget about this and all these little things? Will people read it? Will somebody find out about you?" These tiny limiting beliefs have been planted in our brains.

True Leader: For leadership, it's important to take away those limiting beliefs that stop us from moving forward.

One of the things we know is that when you stop learning, you start decaying. We have to continue learning but we also have to continue reprogramming our brain. It's important for each and every audience, entrepreneur, network marketer, and veteran to think about your subconscious mind and programming and continue to purposely reprogram it daily.

Reprogram what you think about creating financial prosperity. Reprogram what you think about your health and your wellness. Reprogram what you think about your personal success and your self-esteem. Those things don't come haphazardly. We have to be intentional about programming our minds and our brains to live life abundantly and the way God said we should.

We hear all these other things on the news. We live in a fear society. We don't watch the news often. If something happens, my family knows. If I need to know, call me. We don't want to subscribe to that. Ultimately, it's remembering all of those things that we were listening to were subconsciously programming our minds. We wonder why something is a good idea. We wrote it down but we can't seem to move forward to be motivated to do it, "I know I should do it. I know why I should do it. I know why it's important but I can't seem to get going."

Whenever that happens, it usually comes down to our subconscious programming. Knowing that the program is there is not enough. We have to actively reprogram our brain with the right thinking to move forward, be successful, believe in ourselves, walk in what God called us to do, utilize our leadership abilities, and carry out every vehicle he's given us to lead in with those abilities.

The apostle Paul said in Romans 12:2, "Don't be conformed to the world. Be transformed by the renewing of your mind." I read the New Testament with his epistles. Every day and every word, he was so focused and intentional, "I was there but now I'm here." If Paul had to do it every day when he was in the third Heaven, and he had some major inspiration, look at what we have to do. Be as intentional with that mind-renewing. It's not one-and-done. Derrick and Tavia, where is the best way for people to get ahold of you? What's the best way that our audiences can connect with you? I know they're going to want to.

If you want to start with some of those 200-plus flavors of popcorn, banana pudding, white chocolate, birthday cake, jalapeno ranch, Hot Cheetos, kettle corn, or some of those, you're going to go to TastebudsConcord.com. We're on social media. We're on every platform out there. It's going to be @TastebudsPopcornConcord. We're even on LinkedIn. We have a pretty thriving page that's fun to watch because we bring the fun everywhere we go. Those would be some of the most premier ways to get ahold of us.

You can also email us at Popcorn@TastebudsConcord.com. We would love to hear from you. We would love to hear your thoughts. We would love to hear how this may have impacted you and anything else you would like to share with us.

I love it. Make sure you stay in touch with them. Do you do specialty flavors too? If somebody had an idea, could they create one of their own?

Absolutely. We started Mix It Up Monday to have a tangible interaction with our popcorn patrons. We call them pop stars. In Mix It Up Monday, you're allowed to mix different flavors inside the same container. If your flavor is good enough, then it may become an official flavor. We will name it after whatever you want to name it.

We do baby showers, weddings, and corporate events. A lot of companies will say, "Can you do my company colors and things like that?" We also create them for various events and occasions.

I can't believe it. Thank you so much. Derrick and Tavia, thank you for sharing. You're such an inspiration and an encouragement. Thank you for utilizing all the talents that God has given you and for glorifying Him and raising your sweet little babies. Your success is somebody else's miracle. I love that you are continuing to bless others throughout your state and pushing through. Thank you for sharing with our audiences.

Thank you, Dr. Tracey.

I look forward to many more connections with you. I know we will have many more of them when I get down to North Carolina or you get up to Pennsylvania. To our tremendous audiences out there, I want to thank you so much for being a part of our Tremendous Tribe. If you like what you read, please hit the subscribe button and do us the honor of a review. A five-star review would be tremendous. Share this with others so they can hear great ways to encourage others. Keep on paying the price of leadership and have a tremendous rest of the day.

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About Derrick and Tavia Jackson

TLP  Derrick and Tavia Jackson | True Leader

Derrick and Tavia Jackson are happily married, love the Lord, and own Tastebuds Popcorn Concord in Concord, NC. They have over a decade of experience in network marketing and leadership development. Tavia is a Veteran and served in the United States Marine Corps.

Episode 111 - Dr. Danny Brassell - Leaders On Leadership

Episode 111 - Dr. Danny Brassell - Leaders On Leadership

The most important leaders are usually the people down in the trenches. On today’s podcast, Dr. Tracey Jones sits down with educator, speaker, and author Dr. Danny Brassell to talk about our century's greatest leaders. Having served as an educational advisor to students ranging from preschoolers to rocket scientists, Dr. Brassell says some of his best mentors have taught and influenced him through the wisdom of their books – these range from the Bible to Think and Grow Rich and The Success Principles. This is a great conversation about leadership. You don't want to miss this episode as Dr. Brassell dishes out on what it takes to pay the price of leadership.

Episode 102 – Jessy Bannister – Leaders On Leadership

Episode 102 – Jessy Bannister – Leaders On Leadership

We are put on this earth for leadership. It’s what we were made to do. But like everything else in life, there’s a price you have to pay. Despite being in front surrounded by and cheered on by everybody, it really is lonely at the top. On today’s podcast, Dr. Tracey Jones brings on Jessy Bannister to talk about the price of leadership. Jessy is a Financial Services Professional at NYLIFE Securities LLC who helps individuals and business owners create, build, and preserve wealth. Together, they discuss how leaders can battle loneliness and stay vision-oriented and hyper-focused on the business.